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Our Story
Our mission is to spread our knowledge from the 30+ years of experience we have spent helping the world’s best sports people achieve greatness. We're doing this through a new fun and engaging way with our online sports nutrition platform. Our goal is to reach out to as many people as we possibly can, so we can help everyone realise their sporting dreams or just become that little bit better at what they do. It does not need to be expensive anymore – with Fuel My Potential you will gain insights from the very best in the business, including sporting stars themselves. Start your journey with us and unlock your full potential in sport and in life.
Our Team
Dr Kirsty Fairbairn (NZRD)
Co-Founder and Advanced Performance Dietitian
Kirsty is a highly experienced, PhD-qualified Sports Dietitian with 25 years of expertise in providing performance nutrition advice to both elite athletes and individuals in private practice and as part of government and professional sports programmes. She has successfully led nutrition programs for Gold Medal-winning Olympians, World Champions, and the 2021 Rugby World Cup-winning Black Ferns. Currently, Kirsty is the HP Women’s Dietitian for New Zealand Cricket, where she continues to apply her extensive knowledge to help athletes reach their peak performance.
A specialist in women’s health and nutrition, Kirsty is deeply committed to ensuring her clients eat adequately to perform at their best while maintaining their overall happiness and well-being. Her approach is rooted in the latest scientific research, thanks to her PhD studies in exercise biochemistry and physiology. This academic background equips her with the ability to translate complex nutritional science into practical, personalised advice that her clients can easily implement.
Kirsty’s passion extends beyond the physical; she is equally committed to the psychology of food and how it impacts eating habits, body and mind. Her holistic approach allows her to offer a comprehensive service that addresses not only what athletes should eat but also why they make certain food choices. This depth of understanding enables Kirsty to build strong, personal relationships with her clients, tailoring her advice to meet their unique needs and challenges.
With global experience working with athletes from a diverse range of sports and cultures, Kirsty’s expertise is far-reaching. Whether supporting elite athletes, masters, or adolescents, she is dedicated to helping each individual fuel their potential through tailored, evidence-based nutrition strategies.
Rebecca Jackson (NZRD)
Co-Founder and Performance Dietitian
Rebecca is a leading Sports Dietitian with a passion for empowering all athletes to eat well, live well and perform at their best. Immersed in the sporting world herself she is a keen triathlete and mountain biker. She draws from this personal experience along with more than a decade of nutrition research, consulting and teaching when supporting her clients to unlock their potential both on and off “the field”.
Rebecca has Bachelor degrees in Physical Education and Human Nutrition from the University of Otago, a Postgraduate Diploma in Sports Nutrition through the International Olympic Committee and a Masters of Dietetics. She has supported an array of athletes from amateur to the elite level and across all age groups. For the latter part of her career Rebecca has been heavily involved in Rugby as the Lead Performance Dietitian for the Otago Rugby Football Union and the Highlanders Super Rugby team.
A non-believer in food rules, Rebecca’s approach is centered around athletes developing a deep understanding of their own bodies and unique fueling needs. With nutrition being a highly personalised journey she loves that there is no one-size-fits-all solution – every athlete is a new and exciting challenge!
Rebecca specialises in endurance and ultra-endurance sport as well as team sports, particularly rugby union
Hanna Zouggari (NZRN)
Performance Nutritionist
Hanna is a degree qualified Performance Nutritionist who recognises the profound impact of nutrition on the human body’s ability to achieve optimal performance. A strong believer in evidence-informed practice, she is dedicated to empowering athletes at all levels to unlock their full potential.
Hanna completed her undergraduate and master’s degrees at the University of Otago before embarking on a career in high-performance sport which has seen her work with the Otago Nuggets, Otago Rugby Football Union, and the Highlanders Super Rugby team.
In addition to her expertise in nutrition, Hanna actively challenges her clients on the fitness front as well as a certified Pilates and F45 instructor.
Hanna specialises in team sports, particularly rugby union and basketball, as well as F45 and Crossfit athletes