Keto, intermittent fasting, paleo, juice cleanses—these are just a few examples of fad diets that you’ve likely encountered. In this video, Performance Dietitian Dr. Kirsty Fairbairn provides a voice of reason amidst the noise of quick-fix solutions to health and wellbeing.

So, what exactly defines a fad diet? These diets typically promise rapid results, often by excluding or severely restricting certain food groups, and they enforce rigid rules that primarily focus on weight loss. The underlying mechanism for their apparent success? They place the body in a calorie deficit—meaning you’re burning more energy than you’re consuming, which leads to weight loss.

But here’s the truth: You can lose weight while still enjoying the foods you eat every day. There’s no need to cut out entire food groups, like carbohydrates, to achieve your goals.

If you’re aiming to enhance your health and performance or optimise your body composition and you are not already getting one-on-one support from one of our Performance Nutritionists or Dietitians why not consider upgrading to a Gold or Elite Membership. Our experienced team can help you fine-tune your nutrition and achieve lasting results tailored to your lifestyle.