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Ready to unleash your potential?
Proven strategies from experienced sports dietitians and performance nutritionists, now accessible to all athletes and active individuals!
At Fuel My Potential, we believe everyone deserves access to the same high-performance sports nutrition strategies trusted by Olympians and World Champions—not just to reach the top, but to stay there. Whether you’re an everyday exerciser, aspiring athlete, or elite performer, our team—led by Dr Kirsty Fairbairn and Rebecca Jackson—will empower you to thrive in sport, study, work, and life by harnessing the power of nutrition.
Fuel Your Potential, Your Way
From self-paced learning to expert-led coaching, discover a programme that works for you:
You can also join our Rugby Nutrition Academy or check out our Online Shop for masterclasses, courses and eBooks
Are you looking for support for a school, team, academy or club?
With over 30 years of experience supporting teams, academies, and schools, our passion is making performance nutrition accessible, practical, and effective for every level. Get in touch to chat about how we can support your group.
A Sports Nutritionist in Your Pocket
Get on-demand access to the same expert-led tools, tips and frameworks that have helped World Champs and Olympic gold medalists reach the pinnacle of sporting success. Our online performance hub is available to support every aspect of your training and lifestyle, all at your fingertips.

Athlete Success Stories
Real results from our community
Sneak Peak Inside Our Knowledge Hub
Tap into the same expert strategies, resources, and recipes trusted by elite athletes — exclusively available to our members.
Recipes for Busy Active Individuals
Designed by our expert nutrition team and loved by our active community